Santa Claus politics

Something I learned from The Last Lion: Winston Spencer Churchill: Defender of the Realm, 1940-1965: likening a Democratic president to Santa Claus is not new. Excerpt:

Willkie, the Republican loser in the November election, was a big six-foot-one, 220 pound Hoosier who pronounced America "Amurica." He strongly opposed what he called Roosevelt's "alphabet soup" social programs and had campaigned against Roosevelt's relief programs on the slogan "You can't beat Santa Claus."

That was not a particularly effective tactic back then, but at least was original (presumably). New rhetoric, please.