Zubrin, of course, is known mainly for his views on space exploration. I reviewed his The Case for Mars
There's a similar rhetorical quality in Energy Victory. Zubrin says we can have energy independence within a decade (the same time frame he gave for his Mars mission) and that, unless we do as he specifies, the results will be disastrous. Much of what he says about energy (as well as about Mars) is valuable and thought-provoking. But having the government pick alcohol fuels as the energy future requires a lot of faith in the ability of experts and bureaucrats to get it right. I'd rather see a policy (such as a carbon tax) that spurs multiple alternative energy sources to compete, rather than assuming we know the best choice in advance.
Update 12/30: Rand Simberg notes the above and some other Zubrin-related links. I'd add that a mandate such as Zubrin proposes could have some dismal unintended consequences. By making new cars more expensive, it would encourage people to keep their old gas guzzlers on the road longer. And it would divert attention from other efforts to build greener cars.